BILLY CARLSON
CASE STUDIES
CONTACT
WHO I AM
I am a product design leader driven to create products that fulfill user and business objectives.
As a design leader, I create innovative teams that design impactful products. For this reason, I have dedicated much of my time and energy to developing a management style and approach to design to upskill my team and deliver quality products.
I have been fortunate enough to mentor several aspiring designers in my career. My mentorship has taken many forms, from personal one-on-one sessions to developing comprehensive programs that promote better design understanding and skill acquisition.
As a designer, I have always been passionate about creating with a people-first mindset. Who are we serving? What are their needs? What are their goals and objectives? I aim to create products and experiences that meet user needs, exceed their expectations, and make their lives easier and more enjoyable.
WHAT I DO
Leadership
My design leadership is rooted in collaboration and communication. I foster an environment of open dialogue within my team and organization, encouraging the exchange of ideas quickly and regularly. I understand the importance of design in digital product design, from concept to product. My priority is to ensure design remains a priority throughout the process.
My design leadership is rooted in collaboration and communication. I foster an environment of open dialogue within my team and organization, encouraging the exchange of ideas quickly and regularly. I understand the importance of design in digital product design, from concept to product. My priority is to ensure design remains a priority throughout the process.
Design Process
My design process is based on the principles of human-centered design. This approach focuses on meeting the end user's needs through research, collaboration, and iteration. I also consider the design's impact on the business through potential revenue, cost savings, and other key objectives. This enables me to create products that are beneficial to both users and the business.
My design process is based on the principles of human-centered design. This approach focuses on meeting the end user's needs through research, collaboration, and iteration. I also consider the design's impact on the business through potential revenue, cost savings, and other key objectives. This enables me to create products that are beneficial to both users and the business.
Speaking and Writing
I’ve been fortunate to be asked to offer my insights on various topics in design. I’ve been interviewed, created keynotes, and held webinars to share what I’ve learned during my career. I also like to host or facilitate events on topics I think are important in design today.
I’ve been fortunate to be asked to offer my insights on various topics in design. I’ve been interviewed, created keynotes, and held webinars to share what I’ve learned during my career. I also like to host or facilitate events on topics I think are important in design today.
CASE STUDIES
Threadless for iOS
From the time I started at Threadless we wanted to launch a native mobile app. I was excited to get the opportunity to lead the team in creating the first native app that served as an extension of our existing crowdsourcing platform, providing artists a new way to reach their community on the go.
Saldy we shut down app our mobile applications in the summer of 2017.
Below are designs from the many versions we created over the 3 years it was live in the app store.
--
The first iteration of the app:
--
Next Iteration:
We updated the UI/UX throughout the app. A nice addition that sparked a major increase in scoring throughout our platform was adding the ability to score designs 1-5 from the feed. Learn about the design process here.
--
At this point in the process of the product we created an iPad version. We had to rethink the layout of many screens while keeping it visual appealing as well as easy to use. Learn about the process here.
Above: Design iterations of the updated product page.--
After cleaning up the UI, we turned our attention to providing a more robust search, catalog, and filtering system to provide customers better ways to find the product they wanted.
--
v3: Unreleased. Before we decided to remove our app from the App Store we worked on a new version that updated the iconography, created a better PDP to accommodate new products being launched on threadless.com, and added more tools for artists and shop owners to view sales and earnings data.
----------------