I am a product design leader driven to create products that fulfill user and business objectives.

As a design leader, I create innovative teams that design impactful products. For this reason, I have dedicated much of my time and energy to developing a management style and approach to design to upskill my team and deliver quality products.

I have been fortunate enough to mentor several aspiring designers in my career. My mentorship has taken many forms, from personal one-on-one sessions to developing comprehensive programs that promote better design understanding and skill acquisition.

As a designer, I have always been passionate about creating with a people-first mindset. Who are we serving? What are their needs? What are their goals and objectives?  I aim to create products and experiences that meet user needs, exceed their expectations, and make their lives easier and more enjoyable.


My design leadership is rooted in collaboration and communication. I foster an environment of open dialogue within my team and organization, encouraging the exchange of ideas quickly and regularly. I understand the importance of design in digital product design, from concept to product. My priority is to ensure design remains a priority throughout the process. 
Design Process
My design process is based on the principles of human-centered design. This approach focuses on meeting the end user's needs through research, collaboration, and iteration. I also consider the design's impact on the business through potential revenue, cost savings, and other key objectives. This enables me to create products that are beneficial to both users and the business.

Speaking and Writing
I’ve been fortunate to be asked to offer my insights on various topics in design. I’ve been interviewed, created keynotes, and held webinars to share what I’ve learned during my career. I also like to host or facilitate events on topics I think are important in design today.  


︎Previous Project

Artist Shops

Create your own Threadless for free.

2016 was a year of significant transition for us. In April of last year we offered millions of users a 100% free print-on-demand ecommerce platform for selling their designs. In the past year the platform has grown, with 80,000 active Artist Shops. For about 18 months before, we worked tirelessly to create easy-to-use tools for our users. From design sprints to design iterations, we have worked and reworked the tools to ensure we are offering users a best-in-class platform.

The Tooling:

Shop Customization:

The Storefront:

Here is a walkthough of the design library in action: