Artist Shops: Discover Feed

One of first pain points our shop owners came to us with was discoverability. “How can people discover my work if I have no following?” We created the Discover feed as a way for customers to search all of the awesome art being added to Artist Shops every day. 

Design Process:
1. User Personas and Case Study
2. Design Facilitation Workshop
  • Brainstorm with card sorting exercises
  • Sketching session
  • Wireframing potential features
3. Prototyping and user testing with staff
4. Design with real content
5. Iterate on designs


Sketcing the interface:


Wirframing the post styles:

Diagraming a post interface:

Adding content to make a prototype:

User Flow for Buy Now experience:


Our second design whittled away at the feature set we believed would be enough for our users to launch with.


Our initial public release allows the user has the ability to view designs and products from most artist shops right from the feed. They can also add products to a shared cart. Allowing customers to purchase from multiple shops in one checkout experience.  


Our next release will include the ability to filter the feed to help users find more specific product and color combinations.